Facebook’s open graph is driving adoption

One of the more intriguing parts of the call for me was when Zuckerberg discussed how Open Graph is driving adoption, engagement, and success for brands, specifically within other brands’ mobile platforms. While its clear Facebook hasn’t figured out (or isn’t telling us) their mobile marketing strategy, Open Graph is certainly helping brands succeed within mobile. From Spotify to Nike, brands are proving when you create deep mobile app integrations to Facebook using Open Graph users download, use, and engage with those apps more often.


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